Cookie
Policy.
This Cookie Policy explains how Digitsflow LTD ("we", "us") uses cookies and similar technologies on Freshmate in compliance with UK PECR and UK GDPR.
1. Who We Are
Freshmate is operated by Digitsflow LTD (Company No. 16330711), registered in England & Wales. Our registered office is 3rd Floor, 86‑90 Paul Street, London EC2A 4NE, United Kingdom.
2. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website or use an app. They help us make Freshmate work properly, keep it secure, and understand how you use it. Cookies typically contain a unique identifier and information about your session or preferences.
3. Types of Cookies We Use
We use different types of cookies for different purposes:
Strictly Necessary Cookies
Essential for the Service to function. These cookies enable core functionality such as authentication, session management, security features, CSRF protection, and remembering your login status. We do not need your consent for these cookies as they are required for the Service to work.
Examples: session tokens, authentication cookies, security tokens, Laravel session cookies.
Functional Cookies
Remember your preferences and settings (language, currency, notification preferences, theme) to provide a personalized experience. These are considered necessary for service delivery.
Examples: language preference, currency settings, dashboard layout preferences.
Analytics & Performance Cookies
Help us understand how visitors interact with Freshmate by collecting and reporting information anonymously. We use Google Analytics 4 (with IP anonymization) and Microsoft Clarity. These require your consent.
Examples: _ga, _gid (Google Analytics), CLID, MUID (Microsoft Clarity).
Advertising & Marketing Cookies
Used to deliver relevant advertisements and track ad campaign performance. These cookies may track your activity across websites. These require your consent.
Examples: Google Ads cookies, retargeting pixels.
4. Third‑Party Cookies & Services
Some cookies are set by third‑party services we use. These are governed by the third party's own privacy policies:
Stripe
Payment processing & fraud detection.
Cookies: __stripe_mid, __stripe_sid
Google Analytics 4
Website analytics with IP anonymization.
Cookies: _ga, _gid, _gat
Microsoft Clarity
Session replay & heatmaps.
Cookies: CLID, MUID, ANONCHK
Cloudflare
Security, DDoS protection & CDN.
Cookies: __cflb, __cf_bm
Google Ads
Advertising & remarketing (consent required).
Cookies: IDE, test_cookie, conversion
Microsoft Advertising
Ad targeting & conversion tracking.
Cookies: MUID, _uetsid, _uetvid
Microsoft Clarity & Advertising
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies.
For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Third‑party cookies are subject to the provider's own privacy policies. We do not control these cookies.
5. Cookie Duration
Cookies can be session cookies or persistent cookies:
Session Cookies
Temporary cookies that expire when you close your browser. Used for authentication and session management.
Persistent Cookies
Remain on your device for a set period (from days to years). Used for remembering preferences and analytics. Typical duration: 1-24 months.
6. Managing Your Cookie Preferences
You have full control over which cookies we use:
Cookie Consent Banner: On your first visit, we show a cookie consent banner compliant with UK PECR. You can accept all, reject non-essential, or customize your choices.
Update Preferences: You can change your cookie preferences at any time via the Cookie Preferences link in the footer of every page.
Browser Settings: Most browsers allow you to refuse or delete cookies. Check your browser's help section for instructions. Note: Blocking strictly necessary cookies may affect Service functionality.
Opt-Out Links: Google Analytics opt-out: tools.google.com/dlpage/gaoptout. Microsoft opt-out: Microsoft Ad Settings.
7. Do Not Track Signals
Some browsers have a "Do Not Track" (DNT) feature. Currently, there is no industry consensus on how to respond to DNT signals. We respect your cookie preferences set via our consent banner. To opt out of tracking, use our cookie preferences tool or browser settings rather than relying on DNT.
8. Local Storage & Similar Technologies
In addition to cookies, we use browser local storage and session storage to store your cookie consent preferences, application settings, and temporary session data. This data remains on your device and is not transmitted to our servers unless you actively use the Service. Local storage persists until explicitly cleared.
9. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of significant changes via email or prominent notice on our website. Last updated: February 2026.
Questions about
our cookies.
Questions about how we use cookies and tracking technologies? Contact us:
privacy@digitsflow.co.uk Digitsflow LTD – Freshmate Product
3rd Floor, 86‑90 Paul Street, London EC2A 4NE
United Kingdom
Company No. 16330711
© 2025 Digitsflow LTD.